St. Bernards Healthcare has been recognized for excellence in marketing and public relations and received six Diamond Awards at this year’s annual Arkansas Hospital Association. Awards represent marketing prepared and used during 2012.
Diamond Awards are the top honor given in competition sponsored by the statewide group. In addition, the St. Bernards received sixcertificates of excellence.
Four of the Diamond Awards were for entries in the advertising. One was for an entry in the electronic campaign category; and one was for an entry in the foundation category.
The Advertising Diamonds were for a bike kit in the special visuals category for Ride for the Cure; a commercial that focused on heartcare for Cardiology Associates (now St. Bernards Heart and Vascular) in the television category; the total campaign for the 2012 HMG Health & Fitness Expo; and the total campaign for valet parking.
The Diamond in the electronic marketing campaign category was for Birthcare Center Skype coverage. And the top honor in the foundation category was for the capital campaign for the new St. Bernards Neonatal Intensive Care Unit. (The campaign was called “There’s No Place Like Home.”)
Five of the certificates of excellence were for advertising projects, and the other was for a special video production. Those in advertising included three in the print category – comprehensive cancer care, valet parking and stroke awareness. One was for the “birthday suit” radio commercial. And another was for the total campaign category for the “Call First Wait Less” campaign for First Care.
The final certificate of excellence was for a special video production -- Comfort, Care and Trust – done for OB-GYN Associates (now St. Bernards OB-GYN).
Diamond Awards were presented during a dinner at the Arkansas Hospital Association’s Annual Meeting and Trade Show in Little Rock earlier this month.
St. Bernards has served as the trusted provider of comprehensive healthcare for residents throughout Northeast Arkansas and Southeast Missouri for more than a century. It has been selected as one of a dozen businesses in the inaugural class of Best Places to Work in Arkansas, a program developed by Arkansas Business and Best Businesses Group.